Monday, February 1, 2010
McDonald's Goes Italian 100%
This new release is a sandwich that is being sold around the world by McDonald's for 7 weeks, using 100% Italian products: Asiago DOP, Bresaola della Valtellina IGP, Insalata Batavia, Italian meat, artichoke cream and extra-virgin olve oil.
The Italian sandwich debuted on January 27. The Food Minister, Luca Zaia (left in photo), is thrilled to have Italian tastes be promoted at such a large scale by the fast food giant. He is also happy about the Euro 3.5 bln that Italian food producers will enjoy from the massive sale of the globalized panino that uses national resources to satisfy worldwide customers from Seoul to London.
For a savory picture of the McItaly and descriptions in italiano, go to the McDonald's Italia website.
So what are Italy's slowfoodies saying about this DOP sandwich?