Tuesday, August 31, 2010

Lick Your Lips in New York

What should be the absolute best place to find fine Italian food products is opening today!

It's called Eataly,part of a chain that first opened in Turin, expanded to Tokyo and now is opening its doors in the Big Apple. Visit it at 200 5th Avenue, at the intersection of Fifth Avenue and Broadway.

You'll be able to eat in one of 8 ristoranti, choose from a coffee in the Grande Caffè Lavazza, a delicious scoop or two at the agrigelateria, chew on a quick sandwich at the paninoteca or go for the rosticceria and/or pizzeria sections of the 7000 square meter extravaganza.

The signage will all be bilingual, with explanations about all products in English and italiano. The founders believe in the Slow Food approach which will be appreciated in the fast pace of Manhattan, I hope.

The owner, Oscar Farinetti, boasts that this location will be the Harrods of Italian food in NY. Go and see for yourself. Let me know how the mozzarella tastes: with American milk and Italian savior-faire.

For the video preview of Eataly presented by the news journal La Stampa and dated 28 June, click here. Language: Italian.

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