Thursday, September 1, 2011

Sugarpulp: Contemporary Writing Culture

Two years ago, Sugarpulp was founded in Padua by a former colleague of mine. Now it's got hundreds of people behind its mission.

It's a hip, young group with a passion for reading and writing.

They're going "a bomba" (like crazy) these days.

Lexus car company has recently supported their mission by presenting this viral commercial which,

"...[produced in collaboration with Current TV] profiles people that embody the unconfined spirit of the new Lexus CT200H, people who see things differently to escape convention without compromising.

The Sugarpulp commercial features Matteo Righetto, an up-and-coming Italian novelist who successfully created in his hometown of Padova, a literary movement called Sugarpulp."

Take a look at the viral commercial (with Matteo's great, thick Italian accent) that highlights not only the literary group's mission, but also the city and countryside around Padua:

I'll soon be posting about their upcoming literary festival scheduled for the end of the month and featuring an international (and rather American) roster of names.

Sugarpulp's website

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