Monday, February 1, 2010

McDonald's Goes Italian 100%


This new release is a sandwich that is being sold around the world by McDonald's for 7 weeks, using 100% Italian products: Asiago DOP, Bresaola della Valtellina IGP, Insalata Batavia, Italian meat, artichoke cream and extra-virgin olve oil.

The Italian sandwich debuted on January 27. The Food Minister, Luca Zaia (left in photo), is thrilled to have Italian tastes be promoted at such a large scale by the fast food giant. He is also happy about the Euro 3.5 bln that Italian food producers will enjoy from the massive sale of the globalized panino that uses national resources to satisfy worldwide customers from Seoul to London.

For a savory picture of the McItaly and descriptions in italiano, go to the McDonald's Italia website.

So what are Italy's slowfoodies saying about this DOP sandwich?

1 comment:

  1. Wanted to make sure you saw this recent post about McDonalds on the Worldwatch Institute's Nourishing the Planet blog ( All the best, Danielle Nierenberg,

    Greening the Golden Arches
    Methane gas produced by livestock accounts for an estimated 4 percent of the U.K.'s total carbon emissions.
    McDonald’s is hoping to change the way consumers view fast food. In partnership with the E-CO2 Project, an independent U.K. consulting firm, the company is launching a three-year study to assess methane production from beef cows in the United Kingdom, as well as ways to reduce livestock production of the greenhouse gas.

    A burger joint famous for drive-thru windows and Happy Meals is certainly not the first business that comes to mind when one thinks about environmental sustainability. But with increasing mainstream awareness of the negative consequences of beef production for both human health and the environment, the fast-food giant is looking to reposition itself as leader of green business models.

    McDonald’s purchases beef from more than 16,000 British and Irish farmers, who raise their cattle in large feedlots. The methane gas produced by livestock accounts for an estimated 4 percent of the U.K.’s total carbon emissions. McDonald’s hopes that the results of the study will help guide efforts to reduce suppliers’ methane production. The initiative also will likely help “green” the corporation’s image in the minds of an increasingly environmentally conscious public.